The main focus in my work was to make women look and feel beautiful. I see all women that way so it was easy for me.
The harder part – even for the pictured women – was the comments that men sometimes have for the images – I hear that women are only beautiful if they spent this and that time doing their hair and makeup or other silly stuff. I don´t believe that. I see beauty in different ways – and I believe that the essence of beauty is not in the makeup or hair routine.
I´ve decided to do an experiment – what if I hide women’s hair under a swimming cap. What is the makeup I put on them is none or minimal? Is she still beautiful or did I take away the essence of her beauty? I will still light them and pose them like I would for my beauty image. I want them to look powerful, confident, and beautiful. I wanted the series to be bright and colorful. To show that the beauty I see is in the spirit, and not in the makeup. The rest of the image is quite minimal, focus is on the beauty and color combination aspect.
About Edita Bízová
My name is Edita Bízová, I go with Edit B. Currently I am based in Czech Republic and have a studio in Pardubice, but with my love to travel – you can find me photographing around Europe for clients and my projects. I am multi award winning portrait and beauty photographer. My work can be described as a beauty portrait with painterly style. I photograph mostly women and they look confident, strong and feminine. I believe that femininity is not limited to softness, romance and flowers, but I do love to photograph women in flowers! That is my most signature look. Even in my most minimal series, you can find this subtle elements.
My work is exhibited around the world and published in international magazines and art books. As for awards that I treasure the most – there are Hasselblad masters (I´ve been finalist in portrait in 2021), Sony world photography Awards (shortlisted in Open in 2021), Pollux Gala awards 2022 – winner in Fashion, 2 honourable mentions in portrait, Contemporary online gallery – winner Gallery choice 01/2022, FEP top 10 beauty category, Malta international photo awards – abstract top 10, Eyewin photography awards – 3rd place in beauty. [Official Website]